Communication is essential for financial institutions to engage with customers, provide updates on transactions, and ensure security. Bulk SMS services play a pivotal role in facilitating this communication. However, the choice of SMS service provider is critical, as it directly impacts security, reliability, and compliance. This case study explores seven essential features that financial institutions must consider when selecting bulk SMS services vendors.
Let’s understand these essential features in a practical way and understand how it will impact on Digital banking & financial institution operations.
OVERVIEW OF ESSENTIAL SMS SERVICE FEATURES
SLA BASED SMS SERVICES
SLA-based SMS services offer a vital assurance of reliability and transparency in the crucial communication channel between financial institutions and SMS service providers. With clear benchmarks for service uptime, average issue resolution time, and SMS delivery, institutions gain the freedom and confidence to operate seamlessly. Among the select few providers, SMS2ORBIT stands out, ensuring top-tier service quality and adherence to SLA commitments for uninterrupted communication reliability
2FA Enabled Portal
A Two-Factor Authentication (2FA) enabled portal adds an extra layer of security, preventing unauthorised access to the SMS platform and protecting sensitive financial data.
Encrypted Bulk SMS
Encryption of SMS messages ensures that sensitive information remains secure during transmission, mitigating the risk of interception and unauthorised access. Encrypted SMS is indispensable, especially for banks, with recent directives from NPCI mandating its use for enhanced security. This specialised service ensures sensitive data remains protected during transmission. With only a select few providers offering encrypted SMS solutions, SMS2ORBIT emerges as a trusted partner, providing robust encryption measures for secure communication channels in compliance with regulatory requirements.
Timely SMS Delivery
Timely SMS delivery holds utmost importance for banks, particularly for sending OTPs and account-related notifications. Prompt delivery ensures that customers can quickly authorise transactions and receive instant alerts about their account activities. Any delay in delivery could hinder transactions and compromise the security and convenience of banking services. With SMS2ORBIT‘s reliable infrastructure, banks can rest assured that their messages are delivered promptly, enabling seamless and secure banking experiences for their customers.
24X7 Customer Support
Offering 24×7 customer support is paramount in today’s fast-paced business landscape. At SMS2ORBIT, we understand the importance of immediate assistance for our clients. Our dedicated customer support team is available around the clock, ensuring that any queries or issues are addressed promptly, regardless of the time zone. With our commitment to excellence in service.
Multiple SMS Gateway
Understanding the availability of multiple SMS gateways from your service provider is crucial for ensuring reliable message delivery. Partnering with various telecom providers enhances reach and resilience, ensuring messages are delivered even during network fluctuations or outages. SMS2ORBIT stands out by offering access to multiple gateways, maximizing delivery rates and minimizing the risk of message failures. This diverse network infrastructure ensures seamless communication for businesses, even during challenging circumstances.
Separate SMS Route
Having separate SMS routes tailored for different user types is crucial for efficient communication. For promotional messages and transactional SMS, including regular and critical ones like OTPs and banking updates, SMS2ORBIT ensures distinct routes. This segregation optimizes delivery rates, prioritizing critical messages for swift transmission while maintaining efficiency for promotional content.
Despite the critical role of SMS services in financial operations, many banks ,NBFC & financial institutions overlook these essential features when selecting service providers. Cost considerations often take precedence over security and compliance, leading to compromises in service quality and reliability.
Example 1
A financial institution experienced a data breach due to the lack of encrypted SMS messages, resulting in unauthorised access to customer account information and subsequent financial losses.
Example 2
Another institution faced regulatory fines for failing to deliver time-sensitive notifications promptly, highlighting the importance of SLA-based SMS services in meeting compliance requirements.
Selecting the right SMS services provider is crucial for financial institutions to maintain security, compliance, and operational efficiency. By prioritizing essential features such as SLA-based services, encryption, and secure APIs, institutions can enhance communication reliability and safeguard sensitive financial data.
Financial institutions must prioritize essential features when selecting an SMS service provider to ensure seamless customer engagement. With SMS2ORBIT, you can access all these critical features, including timely SMS delivery, encrypted bulk SMS, multiple SMS gateways, separate SMS routes, and 24×7 customer support. To explore how we can enhance your communication strategies, call us on 9724855877 or drop us a business inquiry at Business@sms2orbit.com..
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